Lara Makhoul | Strategic Communications Leadership
Transforming complex financial concepts into clear, impactful organizational messaging
Transforming complex financial concepts into clear, impactful organizational messaging
In today's rapidly evolving financial landscape, organizations face three critical communication challenges:
Technical expertise often gets lost in translation to stakeholders and the public
Maintaining consistent messaging across departments becomes increasingly difficult
Communication gaps between technical teams and leadership slow innovation implementation
Having navigated communication challenges across educational institutions, traditional banking, and innovative fintech environments, I understand the complexities organizations face when bridging technical expertise with clear messaging.
A proven approach to solving complex communication challenges in financial and technical environments.
Communications strategy with organizational objectives and stakeholder needs
Clear, consistent messaging that bridges technical complexity with audience understanding
Strategic frameworks that drive engagement across all platforms and departments
When communications align with strategy, organizations experience clearer stakeholder engagement, more effective change management, and stronger brand positioning in competitive markets.
Developing comprehensive communications strategies that align with organizational goals and drive measurable results. Specializing in integrated approaches that unify messaging across platforms.
Translating complex financial concepts into clear, accessible language for diverse stakeholders. Experienced in regulatory compliance communication and fintech innovation messaging.
Facilitating effective communication across cultural boundaries with trilingual capabilities (English, French, Arabic) and experience in both North American and Middle Eastern business environments.
Doubled LinkedIn engagement for a regional fintech through strategic content planning and stakeholder-focused communications campaigns
Led communications for cross-border payment innovations, increasing media coverage by 30% and enhancing brand visibility in key markets
Rolled out a content marketing plan that brought 25% more visitors to the website and increased parent inquiries by 35%
Efficiently managed a substantial event budget, achieving cost savings of 20% through strategic negotiations and vendor partnerships
Implemented strategic internal communications frameworks that improved cross-departmental alignment and employee engagement
Developed comprehensive crisis communications frameworks for financial institutions operating in regulated environments
Continuously expanding expertise through specialized training in Project Management (Google) and Future of Finance (DeFi) to stay at the forefront of effective communications leadership.
Discover how strategic communications leadership can transform your organization's messaging