I am LARA MAKHOUL a copywriter & content editor.

I Write Beautiful and

Unmistakable Text.

About me

What is adaptivecopy?



At Adaptive Copy, I recognize the power of words and content and how it can affect your business' presence both digitally and on paper. And with every word, an opportunity. I am obsessively passionate about writing and recreating words that sell across multiple platforms and different industries.

A lot happens with time, and I adapt. With years of copywriting experience and using the latest digital tools out there, Adaptive Copy offers professional copywriting services that connect your business with the outside world through content. Delivering persuasive copy alongside all industries, the content services cover 4 major content pillars: PR & Marketing, Business Communications, UX and Web Copy, and Editing & Proofreading – ensuring the copy is consistent with your business' branding style, guidelines, and goals.

Don't hesitate, scroll down to learn more about those services and let me know how I can help.

SERVICES

Writing Texts That Inspire and Engage your Customers and Builds Trust in your Brand.

PR and Marketing communications

Writing content with the intention to build your brand’s successful relations with the  public using the right tools and technologies. It ranges from covering important events  and publishing press releases, quarterly newsletter articles, to daily news items; handling  and contributing to the organization’s communication and reputation. It also includes the  company’s informational website, used for both employees and the general public.

Business communications

Composing internal communications intended for the people who work within the  company - such as the employees or outside the company such as the board, shareholders,  or anyone interested in that business’ news. Examples would be building the intranet site,  training material, email updates, and in-house written material. Business communications  could also include external communications with the focus on quarterly or annual reports,  brochures, news items, and forecasts.

UX and Web Copy

Creating words and sentences that fill out the voice of a product's interface. UX Copy is  essential to guide your user to make an informed decision. It allows the user to interact  better with a visual interface better, without hindering the user experience. It is very  important to initially start by conducting audience research.

Editing and Proofreading

Ensuring the content - no matter in what industry - is linguistically and visually correct  using known proofreading editing marks. Trilingual with a keen eye to detecting any typos  and grammatical errors both on hard copy and digitally, the delivered document will be  consistent in style and all changes easily trackable. Such documentation includes pretty  much any written text.

About Me



Never underestimate the power of words to change the way people think and feel.

Hi,

Hi, I'm Lara, a passionate and experienced copywriter and content editor based in  Montreal, Canada. I am highly driven when it comes to writing compelling stories about  your brands, concepts, or people worldwide. An avid traveler, I have a strong cultural  awareness and am perfectly multilingual in the English, French, and Arabic languages.  Whether you are looking for a landing page for your business, or simply a small text you  would like edited, just get in touch via this form and I'll get back to you within 24 hours at  the latest. Talk to you soon!

My Skills




Blog Articles

6 years experience

Instructional or informational web copy or articles pertinent to the  business, connecting you to your relevant audience.


SEO Strategy

4 years experience

The usage of basic Search Engine Optimization techniques to increase  visibility on search engines and in turn the number of visitors to your website


Information architecture

5 years experience

Creating a detailed blueprint of your website or app’s  information structure providing an effective user experience.


Creative Copywriting

8 years experience

The curiosity and research skills to see things from a  different perspective, utilizing words in an interesting way.


LANDING PAGES

6 years experience

Creating a single essential webpage that helps convert your visitors  and target audience into customers or leads. The process to create that page entails the  design, content strategy, content, and coding! Everything is taken care of.


EMAIL CAMPAIGNS

4 years experience

Offers or promotional material and content in the form of email  sent to all your subscribers in a marketing effort to attract them towards your business  and build rapport.  


MICROCOPY

5 years experience

Microcopy is small and short copy that helps with the user experience on a  website or application, that in turn creates a big impact in terms of conversion. Microcopy  can be notifications to call 2 action buttons, important in helping your user with the  navigation.

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Projects

970173

Lines Written

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Happy Clients

Recent Clients



MOONRAY
BOSSYPANDA
ECKWIP
3DmarX
Unislax