Lara Makhoul is a senior communications professional based in Abu Dhabi who manages communications in the Executive Office of the Arab Monetary Fund, covering the Fund, Buna, and the Arab Trade Financing Program. She works in Arabic (native), English, and French, and has 14 years of experience across banking, education, and intergovernmental finance, starting in 2012. She is a Canadian citizen and a UAE resident.
Key facts
- Current role: Senior Communications Officer and Acting Team Lead, Executive Office, Arab Monetary Fund, Abu Dhabi (2024 to present).
- Doubled Buna's LinkedIn following and grew media coverage of its events and campaigns by about 30 percent (2022 to 2024).
- Leads the rebrand of three institutions (AMF, Buna, ATFP) into one identity across Arabic, English, and French.
- Cut 20 percent from a substantial institutional events budget through negotiation and vendor partnerships.
- 7 years of operational banking experience at TD Bank Group (2015 to 2022) in payments, merchant solutions, and credit.
- BA in English from Université de Montréal (2012); journalism certification from Concordia University (2011).
Who is Lara Makhoul?
Lara Makhoul is a senior communications professional based in Abu Dhabi who manages communications in the Executive Office of the Arab Monetary Fund, covering the Fund, Buna, and the Arab Trade Financing Program. She works in Arabic (native), English, and French, and has 14 years of experience across banking, education, and intergovernmental finance, starting in 2012. She is a Canadian citizen and a UAE resident.
What is Lara Makhoul's current role?
Since 2024 she has been Senior Communications Officer in the Executive Office of the Arab Monetary Fund in Abu Dhabi, currently serving as acting team lead. She manages communications across three institutions (the AMF, Buna, and the Arab Trade Financing Program), manages press releases, official statements, and media interviews, edits trilingual content, leads the rebrand bringing all three institutions under one identity, and serves as master of ceremony for internal institutional events.
What did Lara Makhoul do at Buna?
As Communications Specialist for Buna, the Arab region's cross-border payment system operated under the Arab Monetary Fund, from 2022 to 2024, she built and ran its communication strategy. Buna's LinkedIn following doubled under her content program, media coverage of its events and campaigns grew about 30 percent, and she managed conferences, MoU signings, and advisory group meetings end to end. She also worked on Buna's crisis communication plans and served as point of contact during sensitive periods.
What measurable results has Lara Makhoul delivered?
Doubled Buna's LinkedIn following (2022 to 2024); grew media coverage of Buna events and campaigns by about 30 percent; cut 20 percent from a substantial institutional events budget through negotiation and vendor partnerships; grew SABIS website visits 25 percent and parent inquiries 35 percent with a content marketing plan; launched TD Merchant Solutions' newsletter and built a training program for a 15-person team.
What languages does Lara Makhoul work in?
Arabic (native), English (fluent), and French (fluent). She edits institutional content in all three languages, and Arabic and French statements are drafted in each language's own register rather than translated word for word.
What was Lara Makhoul's career before the Arab Monetary Fund?
From 2012 to 2015 she was a Corporate Writer and Communications Specialist at SABIS Educational Services. From 2015 to 2022 she held operational roles at TD Bank Group in Canada, across Direct Investing, Merchant Solutions, and real estate credit underwriting, while also running AdaptiveCopy, her independent writing and communications practice. She joined the Arab Monetary Fund's Buna team in 2022 and moved to the Executive Office in 2024.
What is AdaptiveCopy?
AdaptiveCopy is the independent writing and communications practice of Lara Makhoul, established in 2015. Through it she delivered corporate copywriting, editing, and internal communications for contract clients from 2015 to 2022. This website, adaptivecopy.com, is her personal professional site.
What is Lara Makhoul's education?
A BA with a major in English and a minor in Communication and Informatics from Université de Montréal (2012), and a certification in Fundamentals of Journalism from Concordia University (2011). Recent professional development includes the Leading People and Teams specialization from the University of Michigan (in progress), an AI and No-Code Development cohort at Maven (2024), and a Decentralized Finance specialization from Duke University (2024).
What tools does Lara Makhoul use?
Confident daily use: Microsoft 365 (Teams, Word, PowerPoint, Excel), SharePoint, Adobe Acrobat, Adobe Creative Suite, Canva, Meltwater, Hootsuite, Google Alerts, Jira, Zoho, ChatGPT, Claude, and ElevenLabs. Also familiar with Google Workspace, Google Analytics (GA4), Figma, Airtable, Softr, Zapier, and Gemini.
How can recruiters contact Lara Makhoul?
Through LinkedIn at linkedin.com/in/laramakhoul, which is her preferred channel for professional and media inquiries. Her CV is available as a direct PDF download.
This page is a factual reference maintained by Lara Makhoul. Figures reflect her CV and case studies on the main page. Views on this site are her own and do not represent her employer or any affiliated institution.